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Digital marketing thrives during Ramadan. Brands use online platforms and TV ads to reach wider audiences and create resonant ads. These ads often weave themes of unity, compassion, and generosity, reflecting the values cherished during this holy month. From New Cairo to the North Coast, Ramadan ads 2024 will take you all over Egypt’s top areas. Like every year, the biggest names in the real estate industry have been in the top race for best ads. In this guide, we will tell you all about the best real estate ads this season and what exactly are they promoting. So because these ads take up more of our life than anything else (for the most part) on Ramadan, we rounded up some of the best and worst ads that appeared on our screens so we can waste some more time giggling and cringing at Egypt's creations. Egyptian Ramadan adverts are often just as important as the mosalsalat (TV shows) — largely produced in the form of catchy jingles and songs. In Ramadan, the unending flow of mosalsalat is interrupted only by small, though frequent, commercial breaks. In celebration of its 25 years in the Egyptian market, Vodafone Ramadan ad #الكلمة_الحلوة shows that one good word can make someone’s day. The ad shows love stories between a lot of people in the copy. The ad featured Amr Diab who sang the song of the ad. The People’s Choice Ramadan Awards by Creative Industry Summit allows the audience to choose which ad, series, actors, agencies, and directors stood out in Ramadan 2024. Here, we are going to focus on the shortlisted ads and their categories. Over the past year, ads in Egypt have taken a strange turn with the vicious Panda from Panda cheese and the Dice boxers that are overtly suggestive. This Ramadan, ads have taken a different turn, and the nuances about Egyptian culture have gone to new heights. For Ramadan 2023, one of the most important organisations in Egypt, the Magdy Yacoub Foundation, collaborated with Angham and Mahmoud El Esseily to make a heartfelt ad to urge people to donate to the little kids in need of heart surgery. Bank Misr's 2024 ad, highlighting the struggles and triumphs of everyday Egyptians, perfectly illustrates this. These insights offer valuable takeaways for marketers crafting impactful Ramadan According to statista, A 2024 survey conducted in the Middle East and North Africa revealed that 50 percent of respondents anticipate shopping deals, special offers, and promotions during Ramadan. In Egypt, 52% of those surveyed stated that they postpone costly purchases until Ramadan to take advantage of better deals and discounts—12 percent Unionaire left the usual Ramadan ads behind completely and opted for a romance-filled ad to depict the appliances group’s 25 years in Egypt. ( watch, runtime: 01:30 ). Dina El Sherbini and Ruby turn up the sass in Fresh’s elaborate ad — which at one point reminds us of an old NSYNC music video ( watch, runtime: 01:19 ). 6) Kheyoot Men Noor Tegma’na (2015) Everything about this ad is iconic, even its name! In Ramadan, it’s common for neighbors to pitch in and buy decorations, stringing up lights that physically connect buildings—and symbolically, connect hearts, and this is exactly what this Chipsy and Pepsi ad wanted to remind us of. Yasmine Abdel Aziz and Karim Abdel Aziz star in Telecom Egypt’s (WE) colorful generational battle about the changing nature of Ramadan. The actors each play a series of characters that depict the diversity of ways people celebrate Ramadan across generations, with WhatsApp messages replacing phone calls and Lotus qatayef edging out homemade Ramadan Fi Masr Haga Tanya – Hussain Al Jassmi 2021 . If you’ve ever spent Ramadan outside of Egypt, this song hurts.It’s the ultimate nostalgia trip, capturing everything from the fluttering decorations to the sound of the azan, the energy of tarawih prayers, and the all-night tawla games at the ahwa. Access Top Charts Ramadan Ads Insights Hub The world 1st platform to honor Ramadan marketing campaign insights and digital analytics. WE – Telecom Egypt Ramadan This professional campaign titled 'Pre Ramadan Ad' was published in Egypt and United Arab Emirates in March, 2021. It was created for the brand: Etisalat, by ad agency: Mahdys. This Design, Direct, and OOH Outdoor media campaign is related to the Electronics, Technology and TV and Streaming Promos industries and contains 1 media asset. Ramadan drama in 2025 is shaping up to be one of the most thrilling seasons in recent years, as Egypt's top stars return to captivate audiences with a mix of gripping thrillers, classic Saidi The Ramadan ad below is from Glovo, a popular meal delivery service throughout North Africa. Apparel. Clothing is very important in Muslim societies and Ramadan is a peak time for buying clothing. The National states this best for this one: “The Holy Month of Ramadan is one of the most important periods of the year in the Middle East markets. CAIRO 20 June 2017: In 2015, Coca-Cola Egypt did something unprecedented: It spent its entire Ramadan advertising budget on an all-digital campaign, foregoing television ads during Egypt’s heaviest advertising time. It was a risky move, but then so was the entire campaign. Orange this year collaborated again with Hussein Al-Jasmi and released an advert with a jingle. The advert shows how Ramadan is always different and cozy in Egypt and that it always brings us together. The 2 minutes advert shows how Egyptian behave in Ramadan and how the country always looks beautiful at this time.
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Photos from events, contest for the best costume, videos from master classes.
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